Great social media hits like a guitar solo…
Content Strategy & Conception
As the Social Media Director for Wonderful Machine, I led the shift from static blog content to social-media storytelling. I translated photo collections, listicles, and photographer profiles into high-impact carousels and reels, repurposing existing content to increase engagement on an Instagram account with over 20K followers and drive measurable traffic back to the website.
I led the direction toward using on-screen text for our article features, incorporating quotes and elements to drive connection with our content. I also worked to develop educational format carousels and reels that showcase the expertise of our team as a way to promote the services we offer.
Alongside this, I’m also responsible for creating custom reels for individual photographers to showcase on their own social media pages in styles and formats that reenforce their brand. Whether that be pacing, transitions, effects, or layouts, each is tailored specifically to the customer in order to reach their desired audience.
Creative Direction: Inspired Brews
In my freelance work, I’ve had the opportunity to contribute to and help shape the creative direction for Inspired Brews. Following a recent rebrand, the client was looking for a fresh visual approach that would reach a younger audience. I partnered closely with their team to plan and execute shoots, overseeing food and prop styling, model styling, brand identity, and overall creative direction.
Together, we curated a social media feed that feels bright, fun, and engaging, while remaining cohesive across multiple products and seasons.
